Pinterest syle social ecommerce sites become very hot in China since 2010. Most of those sites provide navigational shopping links to the Giant C2C website Taobao. Here, we list the most influential ones as well as some newly emerged ones.
Mogujie is one of the China’s most popular Pinterest-like startup. According to its own stats, it has quickly grown to have 9.5 million registered users by the end of last month, of whom 2.2 million are active daily visitors who browse about 750,000 items on Taobao every day, and end up buying 60,000 of those. Yes, 60,000 actual online orders each day from its users. That’s some serious social commerce right there Mogujie site was revealed to be earning over 100,000 RMB ($15,900) per day in ad referral clicks to Taobao, China’s largest e-commerce site..
Meilishuo is equally strong as Mogujie in social ecommerce market of China. It is founded in December 2009. It means “Beauty Talk/Conversation on Beauty” It is a fashion interest driven social network for female only. Currently, Users of Meilishuo could share products/outfits they like/own with their followers (similar to Pinterest), discover new styles and products, and purchase the product directly through the site. Meilishuo’s aim is to become the entrance of women’s social life, spreading not only fashion trends but also life attitudes through its media influence in the future.
Founded in 2011, Guang tries to go his different way to recommend items from Taobao by editoral selection. After two years operation, the site goes up to 12830 in ALEX statistics. Comparaed with Mogujie and Meilishuo, it also sells other categorical items besides trending goods such home supplies and food. It won its reputation via a large part of its UI designing style.
It is a social e-commerce product provided by Taobao. Seeing the growth of social e-commerce sites and its growing popularity in young Girls, Taobao setup several similar sites by itself. Depends on the high website traffic of Taobao, it earns some market shares in the social ecommerce market. However, it is far from beating Mogujie and Meilishuo in this sector.
It is a newly emerged website that tries to go a different way in social ecommerce. It doesn’t depend on the platform Taobao. It uses the information from social networks such as Weibo(The Chinese twitter-like site) and Weixin published by offline clothing stores. Similarly, girls can share their shopping experience in trending items. Also, it aggregates the discounting activities in entity stores. It has some sense of O2O. Girls could find trending items in nearby stores.
This site is started by several employees from Alibaba. It’s goal is setting up a social media instead of a photo sharing site, according to its CEO Juan Zhang. It thinks it will set up links between the items and person in the world. People start to connect via things and common interest. It aims to do the accurate marketing via personalization in user’s interest.